Visitors are not the goal; customers are
Traffic is welcome, but it only counts when visitors become customers. If your Kenyan website is losing customers instead of winning them, one of these ten problems is usually the cause.
1. Pages load too slowly
Most visitors in Kenya leave if a page takes more than 3 seconds on mobile data. The fix: better hosting and compressed images.
2. It looks broken on a phone
More than 85% of Kenyan internet users browse on mobile, so a site that is not mobile friendly loses their trust at once.
3. Your number is hard to find
Kenyans want your number before anything else. Put your phone number and a WhatsApp link at the top of every page.
4. There is no WhatsApp button
Kenya does its talking on WhatsApp. A click-to-chat button can triple your enquiries overnight.
5. Visitors cannot tell what to do next
Call, send a WhatsApp message or buy? Make it obvious, with one clear call to action per page.
6. Browsers flag it as "Not Secure"
No SSL, no trust. SiteBoma's free Let's Encrypt SSL certificates fix this straight away.
7. Nothing proves you are good
Without reviews, testimonials or case studies, Kenyan buyers who find you online have no reason to trust you yet.
8. The menu is confusing
If people cannot find what they need within 3 clicks, they go. Keep the menu simple: Home, Services, About, Contact.
9. Prices are hidden or missing
Kenyan customers want a rough idea of cost, and hidden prices add friction. At the very least, show a range such as "From KSh X".
10. Google does not show you
Missing from the first page of Google for your main services? Then most organic traffic passes you by. The fix: good content, SEO and quality hosting.