Launching the site was the easy part

Your site is live and it looks good. The harder job is getting people to it. These are seven ways to drive traffic to your Kenyan website that work well in this particular market.

1. Search engine optimisation (SEO)

Work on ranking in Google for searches made in Kenya. Publish blog posts that answer the questions your customers really type, such as "Buy plot Thika", "How to cook pilau" or "Cheapest clinic Westlands". Search traffic is free and it builds on itself: a post published this week can keep bringing readers for years.

2. Google Business Profile

List your business on Google Maps at no cost. Then, when people search for "hotel Mombasa" or "plumber near me", your listing can appear with a link to your site.

3. WhatsApp

No country has higher WhatsApp penetration than Kenya. Share your link in groups connected to what you do, and add your website to your WhatsApp Business profile.

4. Facebook and Instagram

Post on both regularly: Facebook reaches older Kenyans, Instagram a younger crowd. Put your website link in every post, and use targeted Facebook ads to reach the right customers in particular counties or towns.

5. YouTube

Kenyans spend a huge amount of time on YouTube. Make useful videos about your line of business and point viewers back to your site.

6. Email newsletters

Gather email addresses through your site, then send regular newsletters with offers, news and your latest posts. Mailchimp costs nothing for up to 500 subscribers.

7. Google Ads

When you need visitors straight away, pay for them. Aim your ads at specific searches in Kenya, set a daily budget in KES and pay only when someone clicks.